Nov. 5, 2025
There’s a new wave of momentum happening on LinkedIn right now, and it's completely changing the game.
In its latest algorithm update, LinkedIn officially confirmed that the platform is shifting from a social graph (showing content to people you know) to an interest graph (delivering content based on topics people care about).
What does that mean for you?
If you're a subject matter expert sharing high-quality content on your area of expertise, your voice has never been more valuable.
It means you don’t need a huge following for your content to be seen by more people.
If you're sharing helpful, valuable industry knowledge and insights, your content will be delivered to people who have shown interest in that topic, whether they're connected to you or not.
This new update is also built to devalue any content that seems fluffy, generic, or AI-generated. 🙌
Linfluencers (someone who's trying to be an influencer on LinkedIn) are worried, because it will be harder to hack the system and build a superficial following around generic slop. True experts are celebrating, because finally their content will be seen by more people who care about their interesting, unique, nerdy ideas (we love those).
With so much change on the horizon, I teamed up with one of my favorite LinkedIn experts, Tania Bhattacharyya, to create something free and special for you.
đź”® The LinkedIn 2026 Predictions & Hot Takes Guide
Inside, you’ll find:
- Predictions for where the platform is headed
- The new rules of engagement (and why they actually favor small-but-mighty voices)
- Tactical recommendations for building trust, not just traffic
- Hot takes on what’s working, and what’s not, for 2026
We made this for deep thinkers, mission-driven leaders, and anyone who's tired of playing the content game and ready to lead the conversation instead.
Here’s to showing up smarter—not louder—in 2026.
Keep learning!
Brynne
​
📰 If this email was forwarded to you, sign up here to get future newsletters in your inbox.​
🌍 New to Socially Minded? Read previous newsletters here.
​
​