Socially Minded
Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. 🧠Agency Founder: Cause Fokus
The pilates board that humbled me
May 20, 2026 My mom and I got each other matching Pilates boards for Christmas. I'd taken a few classes at a pilates studio before and absolutely loved it, but between costs and scheduling, getting into the studio every week was going to be a challenge. So when I unwrapped the board on Christmas morning, I was genuinely thrilled. Same workout at home, on my schedule, money saved. What could go wrong? Within one of my first at-home workouts, I was mid-move and glanced at a notification on my...
There's a shark on my ceiling
April 29, 2026 I was eating lasagna with my son at the dining room table one night, and he told me about a squishy white shark he got at a birthday party. He pulled it out of the goody bag to show me, and as he began playing with it, he realized it was very sticky. Imagining it splashing down into his apple sauce, I asked him to put it away until after dinner. He said: "Ok, but can I first see if it sticks to the ceiling?" "Go for it," I said. It did. We watched it up there as we ate our...
She almost said no. Then her whole leadership team said yes.
April 23, 2026 Last summer, I was on a call the CEO of one of the largest NGOs in the world. She admitted that she was on LinkedIn often and it was the only social media platform she actually used, but when it came to posting, there was no strategy. A repost here and there from her organization's company page or an event highlight every few months. She told me that becoming more visible online was going to be very uncomfortable for her, but she had been seeing other NGO leaders gaining real...
How to go deeper in every post
April 15, 2026 At the end of last year, our team went back and reviewed more than 1,000 LinkedIn posts we published in 2025 across clients, industries, and audiences. We were looking for patterns—what actually drives meaningful engagement beyond vanity metrics, and what makes someone stop, think, and respond. The answer was clear, simple, and unmistakable... Deeper = better. Not longer posts, more emotion, or a magic format. It was depth. The posts that led to real conversations—the kind that...
3 cold DMs I actually replied to
April 1, 2026 If you've spent any time on LinkedIn, you know what the inbox usually looks like: generic openers, fake compliments, and a pitch in the first sentence. Messages that were clearly copy-pasted to 500 people and somehow still made it through. Most cold outreach is so bad that replying to any of it sounds like a prank (even when it's not April Fools). But every so often, someone gets it right. And when that happens, I screenshot it. I study these messages to understand why they land...
Huge win for online safety 🔥
March 26, 2026 Have you seen this news yet? In less than 24 hours this week, two separate juries found Meta and YouTube liable for deliberately designing platforms that harmed children, and ordered Meta to pay $375 million in a separate case brought by New Mexico. Two verdicts. Two historic firsts. It's not an overstatement to call this a turning point. But I don't just want to talk about the verdicts. I want to talk about how this happened, because if you're out there fighting a hard fight...
The fear is real. Here's your game plan.
March 25, 2026 There's a particular kind of dread circulating right now. It's not the dramatic "AI is coming for all our jobs" panic that makes headlines. It's quieter than that. It's the 3am thought that wonders: What if the thing I've spent years building... doesn't matter the way it used to? If you're a seasoned expert, a founder, a consultant, or a coach, this feeling knows your name, and the data backs it up. The Ground Is Actually Shifting The World Economic Forum's 2025 Future of Jobs...
One podcast episode = 4 posts
March 18, 2026 A few weeks ago, I wrapped up a podcast interview and felt genuinely energized. My host said something that completely reframed the way I think about entrepreneurship, and I was still turning it over in my head hours later. I was chatting with Olivia from Closers.io, and we were discussing business growth, staying true to our values, and what it means to remain human in a world increasingly shaped by AI. At one point, Olivia paused and said something that stopped me in my...
She stopped playing by someone else's rules
Feb. 26, 2026 This is what it looks like when you choose joy as your competitive strategy. Ever since Alysa Liu won Olympic gold, I haven't been able to stop thinking about her story. If you've followed her journey, you know that this victory didn't come from relentless pressure or a single-minded obsession with winning. In fact, it came after she walked away from skating entirely. As a young skater, Alysa trained in an incredibly strict Olympic environment. She lived alone in a dorm. Coaches...
5 things I love about you
Feb. 10, 2026 A few weeks ago, I was on a call with a client who had shown up exactly as she always does: thoughtful, curious, and a little skeptical. At one point in the conversation, she paused and said something like, “I’m still not totally convinced this will work the way we hope, but I trust the process enough to keep going and see what we learn.” And in that moment, it really dawned on me how much appreciation I carry for the people I get to work with, and how rarely we stop to name...
Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. 🧠Agency Founder: Cause Fokus