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Socially Minded

Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. đź§  Agency Founder: Cause Fokus

She stopped playing by someone else's rules

Feb. 26, 2026 This is what it looks like when you choose joy as your competitive strategy. Ever since Alysa Liu won Olympic gold, I haven't been able to stop thinking about her story. If you've followed her journey, you know that this victory didn't come from relentless pressure or a single-minded obsession with winning. In fact, it came after she walked away from skating entirely. As a young skater, Alysa trained in an incredibly strict Olympic environment. She lived alone in a dorm. Coaches...

5 things I love about you

Feb. 10, 2026 A few weeks ago, I was on a call with a client who had shown up exactly as she always does: thoughtful, curious, and a little skeptical. At one point in the conversation, she paused and said something like, “I’m still not totally convinced this will work the way we hope, but I trust the process enough to keep going and see what we learn.” And in that moment, it really dawned on me how much appreciation I carry for the people I get to work with, and how rarely we stop to name...

One pattern after working with 83 experts

Feb. 3, 2026 After working 1:1 with 83 experts over the last decade, I started noticing a pattern. There are the 4 archetypes I often see hiding behind "I'm not ready yet..."Almost none of the leaders and subject matter experts I've worked with felt ready when they started sharing their ideas online. They were all waiting for something: permission, validation, the "right" moment.But as I have to tell myself often: readiness is a myth your fear invented, and absolute certainty never arrives....

Why posting feels so awkward (even for experts)

Jan. 22, 2026 One of my very first LinkedIn posts ever was about CAVA's new oatmilk milkshakes. I had been lurking on LinkedIn for 11 years, and yet this was the thing that I decided to post about. The world needed to know! It was so exciting. I remember that hot summer day walking into CAVA and seeing the sign. Three milkshake flavors. All dairy free. I posted a photo of the sign to my Instagram stories with the caption: "If only I could go back in time and tell little lactose intolerant...

The cost of remaining behind the scenes

Jan. 13, 2026 In the late 1700s, there lived a man who changed science forever, and almost no one knew it. His name was Henry Cavendish, and he hated being seen. He was one of the most brilliant scientists of his era — a chemist and physicist who discovered hydrogen (which he called "inflammable air"), calculated the Earth's density with stunning precision, and laid the groundwork for what would later become known as Ohm's Law. But Cavendish was intensely private. He avoided conversation and...

My chat with a guy from Hinge

Dec. 10, 2025 The other day, I had a meeting with a guy who used to work at Hinge, the dating app with the slogan "designed to be deleted." We got to talking about messaging—what makes someone reply, what gets in the way, and the mental blocks that keep people from saying yes to a date. As he was sharing, it got me thinking. We’ve been testing outbound campaigns this year and experimenting with what actually gets people to reply. I’ve read books, watched videos, studied the frameworks. But...

The best leaders have full marble jars.

Dec. 2, 2025 I was passively scrolling Instagram last night and a post about trust popped up in my feed. My 'For You Page' is mostly puppies, libraries, and travel these days, but this one really made me pause and think. In under 3 minutes, Brené Brown tells Steven Bartlett (Diary of a CEO) about how trust really works. She described trust as a marble jar. Every time someone shows up in a small way—honors confidentiality, tells the truth, follows through—they earn a marble. And when life gets...

Death and discomfort at Friendsgiving

Nov. 25, 2025 A few weeks ago, I did something I’ve been putting off for years: I joined a coworking space. For an introvert who’s been very content working from my peaceful home office, this was a big (and honestly, intimidating) step. I love my quiet. I love my routine. But as I cross the 3-year mark as an entrepreneur, I’ve been reflecting on what I want more of, and it’s not more screen time or strategy decks. It’s connection. Real, face-to-face human connection. And this one small...

Reflections from an award ceremony

Nov. 10, 2025 Today, I’m taking a moment to pause, celebrate, and to say thank you. ❤️ Friday night, Cause Fokus was honored as Social Media Agency of the Year at DC's SpeakerCon 2025. It was one of those full-heart, deep-breath kind of moments, and it wouldn’t have been possible without you. I was honored to accept the award in a room full of leaders who are doing extraordinary things with their stories and their platforms. Standing on that stage, I shared a bit of my own journey, one that...

đź”® LinkedIn predictions for 2026

Nov. 5, 2025 There’s a new wave of momentum happening on LinkedIn right now, and it's completely changing the game. In its latest algorithm update, LinkedIn officially confirmed that the platform is shifting from a social graph (showing content to people you know) to an interest graph (delivering content based on topics people care about). What does that mean for you?If you're a subject matter expert sharing high-quality content on your area of expertise, your voice has never been more...

Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. đź§  Agency Founder: Cause Fokus