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Oct 28, 2024

Hi Reader,
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My local jewelry store, Colonial Jewelers, has a standing tradition --
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Close the store for one night. Invite women from all over the county to dress up as Audrey Hepburn, window shop, and watch Breakfast at Tiffany's at the local theater next door.

I took my mom with me, and we had a blast! We drank champagne, walked the red carpet, and cheered when we heard 'Moon River' starting to play on the big screen.

But the best news was this: over $10,000 was raised that night for the Hurwitz Breast Cancer Fund!
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How did they pull this off?
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Weeks before the event, attendees purchased a Holly Golightly (Audrey's character) kit on the foundation's website for $75.00.
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The kit said: "You provide the dress, we provide the rest!"
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We all showed up in our black dresses and opened our kits, which included black gloves, a tiara, pearls, sunglasses, and of course, the vintage cigarette holder.

We listened to the jewelry store's owner share her personal story about fighting breast cancer and the real-life impact this foundation was making in so many women's lives.
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The foundation partnered with local businesses to provide food, drinks, and other giveaways throughout the night. The attention was in the details -- making sure we all felt glamorous and an important part of this foundation's incredible work.
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It was an experience I'll remember forever, and one I can't stop telling friends about!
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I also came away inspired to help other nonprofits learn how to create these memorable experiences -- whether on social media or in real life.

Because when you invite donors into your story and give them something to talk about, the impact creates a ripple effect that outlives one single night (or social media post).
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Have you experienced any unique or creative fundraising events this fall? I'd love to hear about them!

Keep exploring,

Brynne

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