Proof: Quality > quantity on LinkedIn.

Published about 1 month ago • 1 min read

Feb. 19, 2025

Quality over quantity matters on LinkedIn, and now I have the data to prove it.

We started working with a client 7 months ago to build out their organizational thought leadership on their company's LinkedIn page.

The first 6 months, we posted almost daily. They are industry experts and have a TON of valuable content at their finger tips. But due to the depth of the content and time it took to create these high-value daily posts, our team was starting to feel overwhelmed.

We went to the client and transparently shared this with them and offered two solutions:

1) Increase the retainer to get more support to keep up with the daily posts, or

2) Keep the retainer as-is but reduce the # of posts to 2-3 per week.

The client opted for the second option, and now I'm really glad they did.

I was concerned that after months of daily posting, we'd see a significant drop in impressions and engagement, but the OPPOSITE happened.

Even though posting frequency declined from 5 posts per week to 3 posts per week, the average impressions per post DOUBLED. Why??

Because with fewer posts now appearing in the feed, older posts are having a longer shelf life, gaining more traction, and leading to increased impressions over time. They are getting more time to shine. ☀️

TLDR: Posting for the sake of posting isn’t the goal—visibility and engagement are. Sometimes, less is actually more.

If you’re feeling the pressure to post daily, this is your permission to step back and focus on quality over quantity. Your best content deserves time to breathe—and your audience will thank you for it.

Have you experimented with posting less? What results have you seen?

You know me. I'm always on the quality > quantity train, but it's so encouraging to see the LinkedIn algorithm rewarding this.

Keep experimenting!

Brynne

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