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Jan. 21, 2024

Hi Reader,
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If you’ve been keeping an eye on the latest social media headlines, you’ve probably felt it too: everything feels a little up in the air.

Meta is scaling back on content moderation. The TikTok ban is... delayed? And every day, it seems like there’s a new twist in the relationship between Big Tech, creators, and politicians.

When everything’s up in the air, it can feel overwhelming to figure out your next move.

But here’s the thing: you don’t have to reinvent the wheel every time a platform changes. You can go back to the rock-solid strategy you built—one that’s rooted in your goals, your audience, and your vision for impact.

A strategy like this isn’t built around the whims of algorithms or the goals of Big Tech or who's in the Oval Office. It’s built to carry you through all the ups and downs that come with building a community online.

It ensures that no matter what’s happening in the social media space, your focus stays on what matters most to you:

✅ Connecting with your audience authentically.
✅ Growing trust and loyalty that endures beyond any one platform.
✅ Driving results aligned with your mission—not just likes and follows.

So, as platforms evolve and conversations shift, take a moment to ask yourself: Is my strategy as steady and intentional as I need it to be? Does it reflect my goals, or am I just reacting to what’s happening around me?

The truth is, a good social strategy is rock-solid. 🪨 It has a strong foundation, but it also leaves room to fluctuate, test, and experiment as things inevitably shift in this space. It’s a constant dance of structure and flexibility—having a clear foundation to keep you grounded, while leaving room to adapt thoughtfully and intentionally when change happens.

When you’re clear on your goals and have a strategy that’s built to last, you don’t have to chase every trend or react to every headline. Instead, you can stay focused on what matters most and make intentional decisions about how to adapt when necessary.

When you take the time to get clear on your goals and build a strategy that’s resilient, you’ll find yourself grounded—even when everything else is up in the air.

Change is inevitable in social media, but you’ve got this. With the right strategy, you can show up with purpose, navigate the uncertainty, and keep moving toward your goals—one thoughtful step at a time.

Here’s to staying steady!
Brynne

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p.s. If don't have a rock-solid strategy in place, reply to this email, and I'd be happy to send you a free 4-step framework I use to help social impact organizations take the first step in building one.

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