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Nov 4, 2024

Hi Reader,
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It's a big week here in the U.S., and we're all holding our breath waiting to see what happens with the election on Tuesday.

One of the questions I keep getting from our clients (whether they work in public policy or not) is -- should our CEO comment on the election results?

It's a decision that should not be taken lightly, as it can have an enormous impact on funding, public perception, donor trust, and many other factors.

If you lead a 501(c)(3) organization, follow the IRS rules and check with your attorney before making any statements on behalf of, or in opposition to, a candidate for public office. You'll likely need to do so in your own personal capacity, not as a representative of the organization.

To help leaders arrive at a decision that feels right for them and their organization, I developed a quick decision map to think this through strategically. I hope this helps relieve some stress and decision fatigue for you this week!

Should your CEO comment on the election results? Before responding, ask...

1. Does the Election Impact Your Organization's Mission Directly?

• Yes: Go to Step 2.
• No: Consider refraining from commenting to avoid unnecessary controversy.

2. Alignment with Organizational Values

• Does your organization have a clear stance on issues directly affected by the election?
  • Yes: Consider making a thoughtful statement that ties the election results to your mission and values.
    • Ensure the message is values-driven, focusing on the organization's core mission rather than personal beliefs.
  • No: Go to Step 3.

3. Key Players' Expectations and Reactions

• Will your key players (employees, donors, partners) expect a comment or have strong views about the organization's silence?
  • Yes: Craft a balanced message. Address the concerns of your audience while maintaining neutrality where possible.
  • No: It may be best to remain silent, especially if commenting might alienate key groups.

4. Consider the Potential Risks

• Could commenting damage relationships, reduce funding, or attract negative press?
  • Yes: Reassess the need to comment and explore non-public ways to address the issue.
  • No: Proceed, but ensure the statement is carefully reviewed for tone and content.

5. Are There Safety Concerns?

• Could a statement endanger your staff or communities you serve (e.g., provoke harassment or backlash)?
  • Yes: Prioritize safety. Reconsider or adjust the timing and wording of the statement.
  • No: Go to Step 6.

6. Platform and Tone

• Is social media the appropriate platform for this message?
  • Yes: Craft a message that is professional, mission-oriented, and reflective of your organizational values.
  • No: Consider an alternative platform or medium that may be better suited for the message (e.g., a blog post or email to partners).

General Best Practices

1. Be Authentic: Ensure that the message aligns with both the CEO's and the organization's values.
2. Stay Focused on Impact: Emphasize how the election outcomes affect your work and communities, rather than taking political sides.
3. Engage Constructively: If you choose to engage in discussions, do so with respect and an open mind.

Remember: Silence is also a strategic decision. Always consider the broader impact on your organization’s reputation and community relationships.

Hoping you find some calm in the chaos this week,

Brynne

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When you're ready, here are 3 ways you can work with me:

1. Audit your CEO's social media accounts
2. LinkedIn profile makeover for a leader on your team
3. Comprehensive thought leadership strategy for your organization

Reply to this email, and I'll send you more info to get started!

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