Socially Minded

August 13, 2026 I've had clients join calls from interesting places. One regularly had me on zoom while she was getting her hair done. One apologized for the phone going dark every time she walked passed the Russian embassy. Another joined just after a pretend tea party with his daughter and was still sitting at the pink table with his hat and gloves on. When I started my content agency four years ago, weekly calls with clients were standard. We'd check in, gather content, share ideas, and...

July 22, 2026 If you had the 4th of July coverage on in the background this year, you might have caught it: Anderson Cooper, standing in Boston with the Charles River behind him, interviewing Ken Burns about his new documentary on the American Revolution. It started the way these segments always start with a few warm, general questions. The kind of questions you ask when you have a guest with 50 years of expertise and six minutes of airtime. And then Anderson asked him for the best sentence...

June 17, 2026 I have a lot of conversations with people who are waiting for the right moment to start showing up online. They wait until they have the right credentials, the polished pitch, or the TED Talk... And then there’s Nate Fish. Nate is the CEO and Manager of Israel Baseball, a team now ranked 21st in the world, and the author of King of Jewish Baseball, a blog he launched in 2012 that was, by his own admission, mostly a joke. When I first met Nate, he wanted to learn more about how...

May 27, 2026 Your LinkedIn profile is speaking for you right now, but is it telling the truth? There's a guy named Richard van der Blom who has made it his mission to study and analyze every single LinkedIn update and how it affects performance (very grateful for people like this). Every year, he releases a huge report with all his latest findings. Last month, he released his 2026 report: 200+ pages, 1.3 million posts, 80,000 accounts analyzed. And I'll tell you what I told all of our clients...

April 29, 2026 I was eating lasagna with my son at the dining room table one night, and he told me about a squishy white shark he got at a birthday party. He pulled it out of the goody bag to show me, and as he began playing with it, he realized it was very sticky. Imagining it splashing down into his apple sauce, I asked him to put it away until after dinner. He said: "Ok, but can I first see if it sticks to the ceiling?" "Go for it," I said. It did. We watched it up there as we ate our...