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Socially Minded

Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. 🧠 Agency Founder: Cause Fokus

3 cold DMs I actually replied to

April 1, 2026 If you've spent any time on LinkedIn, you know what the inbox usually looks like: generic openers, fake compliments, and a pitch in the first sentence. Messages that were clearly copy-pasted to 500 people and somehow still made it through. Most cold outreach is so bad that replying to any of it sounds like a prank (even when it's not April Fools). But every so often, someone gets it right. And when that happens, I screenshot it. I study these messages to understand why they land...
Photo Credit: Heat Initiative

Huge win for online safety 🔥

March 26, 2026 Have you seen this news yet? In less than 24 hours this week, two separate juries found Meta and YouTube liable for deliberately designing platforms that harmed children, and ordered Meta to pay $375 million in a separate case brought by New Mexico. Two verdicts. Two historic firsts. It's not an overstatement to call this a turning point. But I don't just want to talk about the verdicts. I want to talk about how this happened, because if you're out there fighting a hard fight...

The fear is real. Here's your game plan.

March 25, 2026 There's a particular kind of dread circulating right now. It's not the dramatic "AI is coming for all our jobs" panic that makes headlines. It's quieter than that. It's the 3am thought that wonders: What if the thing I've spent years building... doesn't matter the way it used to? If you're a seasoned expert, a founder, a consultant, or a coach, this feeling knows your name, and the data backs it up. The Ground Is Actually Shifting The World Economic Forum's 2025 Future of Jobs...

One podcast episode = 4 posts

March 18, 2026 A few weeks ago, I wrapped up a podcast interview and felt genuinely energized. My host said something that completely reframed the way I think about entrepreneurship, and I was still turning it over in my head hours later. I was chatting with Olivia from Closers.io, and we were discussing business growth, staying true to our values, and what it means to remain human in a world increasingly shaped by AI. At one point, Olivia paused and said something that stopped me in my...

She stopped playing by someone else's rules

Feb. 26, 2026 This is what it looks like when you choose joy as your competitive strategy. Ever since Alysa Liu won Olympic gold, I haven't been able to stop thinking about her story. If you've followed her journey, you know that this victory didn't come from relentless pressure or a single-minded obsession with winning. In fact, it came after she walked away from skating entirely. As a young skater, Alysa trained in an incredibly strict Olympic environment. She lived alone in a dorm. Coaches...

5 things I love about you

Feb. 10, 2026 A few weeks ago, I was on a call with a client who had shown up exactly as she always does: thoughtful, curious, and a little skeptical. At one point in the conversation, she paused and said something like, “I’m still not totally convinced this will work the way we hope, but I trust the process enough to keep going and see what we learn.” And in that moment, it really dawned on me how much appreciation I carry for the people I get to work with, and how rarely we stop to name...

One pattern after working with 83 experts

Feb. 3, 2026 After working 1:1 with 83 experts over the last decade, I started noticing a pattern. There are the 4 archetypes I often see hiding behind "I'm not ready yet..."Almost none of the leaders and subject matter experts I've worked with felt ready when they started sharing their ideas online. They were all waiting for something: permission, validation, the "right" moment.But as I have to tell myself often: readiness is a myth your fear invented, and absolute certainty never arrives....

Why posting feels so awkward (even for experts)

Jan. 22, 2026 One of my very first LinkedIn posts ever was about CAVA's new oatmilk milkshakes. I had been lurking on LinkedIn for 11 years, and yet this was the thing that I decided to post about. The world needed to know! It was so exciting. I remember that hot summer day walking into CAVA and seeing the sign. Three milkshake flavors. All dairy free. I posted a photo of the sign to my Instagram stories with the caption: "If only I could go back in time and tell little lactose intolerant...

The cost of remaining behind the scenes

Jan. 13, 2026 In the late 1700s, there lived a man who changed science forever, and almost no one knew it. His name was Henry Cavendish, and he hated being seen. He was one of the most brilliant scientists of his era — a chemist and physicist who discovered hydrogen (which he called "inflammable air"), calculated the Earth's density with stunning precision, and laid the groundwork for what would later become known as Ohm's Law. But Cavendish was intensely private. He avoided conversation and...

My chat with a guy from Hinge

Dec. 10, 2025 The other day, I had a meeting with a guy who used to work at Hinge, the dating app with the slogan "designed to be deleted." We got to talking about messaging—what makes someone reply, what gets in the way, and the mental blocks that keep people from saying yes to a date. As he was sharing, it got me thinking. We’ve been testing outbound campaigns this year and experimenting with what actually gets people to reply. I’ve read books, watched videos, studied the frameworks. But...

Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. 🧠 Agency Founder: Cause Fokus