Socially Minded

November 4, 2026 It's a big week here in the U.S., and we're all watching the election results unfold from yesterday. One of the questions I keep getting from our clients (whether they work in public policy or not) is: should our CEO comment on the election results? It's a decision that should not be taken lightly, as it can have an enormous impact on funding, public perception, trust, and many other factors. If you lead a 501(c)(3) organization, follow the IRS rules and check with your...

October 1, 2026 It's October! And I know as you were ordering your pumpkin spice latte this morning, you were standing in line thinking: should I ditch LinkedIn for Substack? That's a big question for a Thursday morning, and it's one of the things I like most about you. You're never afraid to start the day with a big question. But don't worry, I got you. Substack has been on my mind a lot lately, and I've been getting more and more questions from clients about how to use it. It makes sense....

September 3, 2026 Geek out with me for a moment, and let's talk about the most underrated asset in your content strategy: the whitepaper. It's the forgotten cousin in a content library full of louder, flashier formats. It's not going viral any time soon. Nobody's slacking it to their boss saying, “let’s try this!!” or bringing it up on a first date (well, ok unless you’re in DC maybe). But it’s steady and consistent, and it’s still one of the most effective things you can put your name on to...

August 13, 2026 I've had clients join calls from interesting places. One regularly had me on zoom while she was getting her hair done. One apologized for the phone going dark every time she walked passed the Russian embassy. Another joined just after a pretend tea party with his daughter and was still sitting at the pink table with his hat and gloves on. When I started my content agency four years ago, weekly calls with clients were standard. We'd check in, gather content, share ideas, and...

July 22, 2026 If you had the 4th of July coverage on in the background this year, you might have caught it: Anderson Cooper, standing in Boston with the Charles River behind him, interviewing Ken Burns about his new documentary on the American Revolution. It started the way these segments always start with a few warm, general questions. The kind of questions you ask when you have a guest with 50 years of expertise and six minutes of airtime. And then Anderson asked him for the best sentence...