Socially Minded
Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. 🧠Agency Founder: Cause Fokus
Did you see Ken Burns geek out on CNN?
July 22, 2026 If you had the 4th of July coverage on in the background this year, you might have caught it: Anderson Cooper, standing in Boston with the Charles River behind him, interviewing Ken Burns about his new documentary on the American Revolution. It started the way these segments always start with a few warm, general questions. The kind of questions you ask when you have a guest with 50 years of expertise and six minutes of airtime. And then Anderson asked him for the best sentence...
There's already a thought leader in your industry
July 1, 2026 I hate to start off with bad news, but I'll give it to you straight. It's 2026. At this point, every industry has a thought leader online. Someone with your expertise is already posting, attracting new opportunities, and generating revenue from their content. Which is why I hear this so often from leaders who are fence about showing up on LinkedIn: "That space is already taken." "This person's talking about my area better than I ever could." "They have more degrees than me." The...
My talk with the King of Jewish Baseball
June 17, 2026 I have a lot of conversations with people who are waiting for the right moment to start showing up online. They wait until they have the right credentials, the polished pitch, or the TED Talk... And then there’s Nate Fish. Nate is the CEO and Manager of Israel Baseball, a team now ranked 21st in the world, and the author of King of Jewish Baseball, a blog he launched in 2012 that was, by his own admission, mostly a joke. When I first met Nate, he wanted to learn more about how...
What if I have two audiences?
June 11, 2026 You don't have to pick just one. When it comes to building your authority online, positioning is everything. And one of the most important (and most overlooked) pieces of positioning is knowing exactly who you're talking to. Not in a vague, "my audience is engineers" kind of way, but in a this specific person, with this specific pain point kind of way. Because here's what I see happen constantly with the brilliant, multi-passionate people I work with: the breadth of what they...
Half your reach is determined before you post
May 27, 2026 Your LinkedIn profile is speaking for you right now, but is it telling the truth? There's a guy named Richard van der Blom who has made it his mission to study and analyze every single LinkedIn update and how it affects performance (very grateful for people like this). Every year, he releases a huge report with all his latest findings. Last month, he released his 2026 report: 200+ pages, 1.3 million posts, 80,000 accounts analyzed. And I'll tell you what I told all of our clients...
The pilates board that humbled me
May 20, 2026 My mom and I got each other matching Pilates boards for Christmas. I'd taken a few classes at a pilates studio before and absolutely loved it, but between costs and scheduling, getting into the studio every week was going to be a challenge. So when I unwrapped the board on Christmas morning, I was genuinely thrilled. Same workout at home, on my schedule, money saved. What could go wrong? Within one of my first at-home workouts, I was mid-move and glanced at a notification on my...
There's a shark on my ceiling
April 29, 2026 I was eating lasagna with my son at the dining room table one night, and he told me about a squishy white shark he got at a birthday party. He pulled it out of the goody bag to show me, and as he began playing with it, he realized it was very sticky. Imagining it splashing down into his apple sauce, I asked him to put it away until after dinner. He said: "Ok, but can I first see if it sticks to the ceiling?" "Go for it," I said. It did. We watched it up there as we ate our...
She almost said no. Then her whole leadership team said yes.
April 23, 2026 Last summer, I was on a call the CEO of one of the largest NGOs in the world. She admitted that she was on LinkedIn often and it was the only social media platform she actually used, but when it came to posting, there was no strategy. A repost here and there from her organization's company page or an event highlight every few months. She told me that becoming more visible online was going to be very uncomfortable for her, but she had been seeing other NGO leaders gaining real...
How to go deeper in every post
April 15, 2026 At the end of last year, our team went back and reviewed more than 1,000 LinkedIn posts we published in 2025 across clients, industries, and audiences. We were looking for patterns—what actually drives meaningful engagement beyond vanity metrics, and what makes someone stop, think, and respond. The answer was clear, simple, and unmistakable... Deeper = better. Not longer posts, more emotion, or a magic format. It was depth. The posts that led to real conversations—the kind that...
3 cold DMs I actually replied to
April 1, 2026 If you've spent any time on LinkedIn, you know what the inbox usually looks like: generic openers, fake compliments, and a pitch in the first sentence. Messages that were clearly copy-pasted to 500 people and somehow still made it through. Most cold outreach is so bad that replying to any of it sounds like a prank (even when it's not April Fools). But every so often, someone gets it right. And when that happens, I screenshot it. I study these messages to understand why they land...
Helping purpose-driven leaders gain trust, build influence, and increase impact through thought leadership. 🧠Agency Founder: Cause Fokus