March 12, 2025 Hi Reader, Social media is going through a major shift—platforms are evolving, AI is everywhere, and brands are rethinking what actually works. Last week, I attended Social Media Outlook in DC, where top industry experts shared their insights on where we’re headed. Speakers included Joseph Ferguson (The Washington Post), Gina Florence (Charles Schwab), Paige Hopkins (Axios), and Avery Whitehead (Former Deputy Director of Platforms, The White House), moderated by Paul Sherman...
22 days ago • 2 min read
Feb. 19, 2025 Quality over quantity matters on LinkedIn, and now I have the data to prove it. We started working with a client 7 months ago to build out their organizational thought leadership on their company's LinkedIn page. The first 6 months, we posted almost daily. They are industry experts and have a TON of valuable content at their finger tips. But due to the depth of the content and time it took to create these high-value daily posts, our team was starting to feel overwhelmed.We went...
about 1 month ago • 1 min read
Jan. 21, 2024 Hi Reader, If you’ve been keeping an eye on the latest social media headlines, you’ve probably felt it too: everything feels a little up in the air. Meta is scaling back on content moderation. The TikTok ban is... delayed? And every day, it seems like there’s a new twist in the relationship between Big Tech, creators, and politicians. When everything’s up in the air, it can feel overwhelming to figure out your next move. But here’s the thing: you don’t have to reinvent the wheel...
2 months ago • 2 min read
Dec 10, 2024 Hi Reader, If you’re anything like the incredible leaders I get to work with, your to-do list is endless. You’re juggling speaking engagements, building partnerships, leading a team, managing programs, and making sure every dollar is maximized for your mission. With all of that on your plate, it’s easy to think:“Do I really have time to focus on my own personal brand and thought leadership? And… isn’t that kind of selfish?” I get it. Many social impact leaders tell me they feel...
4 months ago • 2 min read
Nov 23, 2024 Hi Reader, If you're like many of the thought leaders I work with, your mind is bursting with big ideas and deep insights that could change the way people think and act. But you get stuck. You know so much about your subject area that translating that expertise into compelling content feels... impossible. This is what I call the “curse of knowledge.” When you’ve been immersed in your subject for years—maybe decades—it’s easy to forget what it’s like not to know what you know. And...
4 months ago • 3 min read
Nov 11, 2024 Hi Reader, A client of ours was heading out on a trip to meet with partners and see the important work they’re doing in Uganda. Before she left, we asked her for one thing: While you’re there, can you record a video update on what you’re learning and experiencing? This really helps future donors and corporate partners SEE the work you’re doing, not just read about it. And let me tell you… she understood the assignment! 🔥 Shilpa sent us not one but FOUR videos that we helped her...
5 months ago • 4 min read
Nov 4, 2024 Hi Reader, It's a big week here in the U.S., and we're all holding our breath waiting to see what happens with the election on Tuesday. One of the questions I keep getting from our clients (whether they work in public policy or not) is -- should our CEO comment on the election results? It's a decision that should not be taken lightly, as it can have an enormous impact on funding, public perception, donor trust, and many other factors. If you lead a 501(c)(3) organization, follow...
5 months ago • 2 min read
Oct 28, 2024 Hi Reader, My local jewelry store, Colonial Jewelers, has a standing tradition --Close the store for one night. Invite women from all over the county to dress up as Audrey Hepburn, window shop, and watch Breakfast at Tiffany's at the local theater next door. I took my mom with me, and we had a blast! We drank champagne, walked the red carpet, and cheered when we heard 'Moon River' starting to play on the big screen. But the best news was this: over $10,000 was raised that night...
5 months ago • 1 min read
May 2, 2024 Hi Reader, I just wrapped up a 60-day experiment with an innovative health & wellness organization, and I'm so excited to share what I learned. You've heard me say before that I wish more nonprofits would tap into the power of LinkedIn... it's a blue ocean right now, and the platform keeps growing and growing. Companies, influencers, and thought leaders continually invest in LinkedIn content because: The people on LinkedIn are real. They have a name, a face, and a job title....
11 months ago • 3 min read